Maggie Spicer is a guest experience designer, trend forecaster, brand strategist, and philanthropic venture investor living and working between San Francisco and France.
About
Maggie has spent her career founding and building innovative companies, typically as a hybrid CEO/COO/CCO. She’s known for being a connector, empathic leader, and a fixer.
Projects
Founder and Chief Creative Director of WHISK, the brand strategy & experiential design agency trusted by Airbnb, Twitch, IDEO, Levi Strauss & Co., Block, Restaurant noma, Herman Miller, First Round Capital, Salesforce, Big Idea Ventures, Fritz Hansen, Zendesk, and many others.
She contributes regularly as an Expert Advisor at Simple on the topic of impact & philanthropic venture investing, and serves as a mentor to startups for Big Idea Ventures, in Paris, and TUM Venture Labs Food/Agro/Biotech in Munich. She also enjoys opining on bathrooms being on-brand.
In tandem to WHISK, Maggie has previously launched 5 businesses in the last decade including:
BAANA (a retail concept + brand experimentation lab)
86Fund (a 12M fund aiding independent food producers, regenerative agriculture farmers, and stewards of bio-available seeds and ocean health)
DAF Capital (a Donor Advised Fund advisory service for philanthropic venture and catalytic capital investment in social and environmental entrepreneurship)
Douglas (a modern corner store/épicerie)
Benne (a restaurant meal distribution service spun up as an immediate response to the pandemic)
Experiments
Currently developing:
an adaptogenic RTD beverage
a stealth hospitality project in Europe
a Japanese soaking tub atelier
Reach out if you’d like to collaborate!
Bio